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Brand Strategy Development

Drive your business forward – empower your brand.

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific business goals. By clearly articulating your brand strategy we help you make powerful, emotional connections with your customers in your marketing, corporate communications, promotional and online efforts. Our brand strategies embrace multiple platforms, technologies and experiences to drive your business forward.

CREATE S.M.A.R.T. GOALS

We work with you to create a strategic direction marked by goals that really are specific, measurable, attainable, realistic and timely. The brand strategy we leave you with is an actionable, clear and focused document.

INSPIRE A SHARED VISION

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology ensuring all stakeholders are working towards a shared vision, while striving to deliver a strategy that will enable your brand to thrive in the marketplace.

where to start

We start by talking to key stakeholders to capture your overall strategic objectives, vision and mission and align them with your brand strategy. We also define your business drivers and success metrics.

A competitive analysis may be conducted together with a brand audit to assess your current brand image and position in the marketplace.

TIMING
The typical duration for creating a brand strategy is 6-8 weeks.

how we do it

Our brand strategy provides a solid framework to improve, innovate and build connected experiences based on your goals, business drivers and customer expectations.

We use Akendi’s Experience Quadrant framework as a first step, to assess how well your brand is executing in four key quadrants: Business, Technology, Content, and Service.

Using Akendi’s Experience Quadrant framework as well as other innovative tools and techniques, we will help you align your business objectives, vision, mission and goals with customer expectations, guiding future brand development efforts.

what you get

Our brand strategies provide a roadmap for the successful execution of your brand. A strategic document typically includes:

  • Brand audit results
  • Mission, vision, objectives
  • Brand positioning & attributes
  • Success metrics & long-term plan

A brand strategy is critical to delivering brand values that make an emotional connection with your customers and users. It is the framework to empower your brand and drive your business forward.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Leo Poll
President Akendi UK

Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?

Leo Poll
President Akendi UK
contact@akendi.co.uk

Our UX & SD Work

View how we’ve created Intentional Experiences.

Balancing Business Requirements

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01:29

What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

Participant,
IA Research Training

What is Usability?

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00:51

Events

Jun, 2017 /
UX Training & Certification in London, register now!

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.