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Product Packaging Design

Influence buying behaviour with a powerful packaging experience.

Great packaging design is the creative catalyst that influences consumer purchase, but packaging decisions must evolve from a unique brand strategy and be grounded in research. Our goal is to help you sell your product and to do that we bring together creativity, strategy and research to deliver a powerful packaging experience. We leverage our deep understanding of how people interact with the physical world to help you achieve meaningful differentiation and relevance.

INFLUENCE LOYALTY

We deliver exciting, memorable packaging that is strategically aligned with your brand promise and core values. The result is a brand experience that communicates value beyond the transaction and promotes long-term loyalty.

ENSURE USER APPEAL

Our designs are grounded in research. Through user testing and other customer research techniques, we effectively de-risk your investment before the final design is released to the world.

where to start

Whether your initiative demands the creation of packaging for a new product or a packaging refresh, we begin by talking to senior stakeholders to understand your vision, mission, your brand’s value proposition and the tone, voice and ultimate feel you wish to achieve.

We may conduct research to examine the overall health and current perceptions of your brand and a competitive analysis to uncover your strengths and weaknesses as compared to others in your space.

TIMING
The typical duration for a packaging design is 4-8 weeks.

how we do it

We typically develop several concepts that uniquely and creatively express your core values and brand promise and develop a creative vision.

Once agreement is established on a direction, we create final comprehensive packaging designs and often conduct user testing, focus groups or quantitative research to validate the proposed design solutions.

what you get

Deliverables include a formal presentation of design concepts and a clearly defined aesthetic vision for your package design. Following user testing and final choice of design, Akendi will guide the production of the final packaging.

Successful packaging design translates your values and brand promise into a tangible, saleable product that is meaningful, relevant and differentiated. This can lead to increased sales, increased market share and ROI and long-term customer loyalty.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Leo Poll
President Akendi UK

Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?

Leo Poll
President Akendi UK
contact@akendi.co.uk

Our UX & SD Work

View how we’ve created Intentional Experiences.

Customer Personas

Watch the video
01:58

What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

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IA Research Training

Events

Sep, 2017 /
UX Training & Certification in London, register now!

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.